Baby Boomers refer to a group of people who were born after World War II when a lot of babies were being born.
This happened because the war had ended, the economy was doing well, and families decided to have more kids. This age group of people makes up a big part of the population in many countries, especially in the United States.
Baby boomers are born between 1946 and 1964, which is marked by significant changes both socially and economically. As of the year 2023, baby boomers would be between the ages of 59 and 77 years old.
The world was transitioning from the hardships of war to a time of prosperity and growth, and this greatly influenced the mindset and lifestyles of the people born during this time.
Baby Boomers are known for several defining characteristics that set them apart from both the older and younger generations. Here are some notable traits of the baby boom generation,
Many Baby Boomers have been shaped by the period of prosperity they grew up in. This period, coming after the hardships of the World War was filled with a sense of hope and potential.
Reports from Pew Research Center indicate that this optimism has carried through their lives, influencing their worldviews and approaches to challenges. This drive has led them to be instrumental in initiating social and cultural changes throughout the decades.
The Baby Boomer generation is also noted for their commitment to hard work. The idea of the “company man” or “company woman” who remains loyal to one organization for the entire span of their career is largely a concept borne from this generation.
This differs from the shifting career landscape of the millennial generation and Gen Z, who are more likely to switch jobs or careers multiple times.
Growing up during the population boom that followed the World War, Baby Boomers often found themselves in competition for resources, opportunities, and recognition.
This environment fostered a competitive nature in many, pushing them to strive for personal and professional success.
Having witnessed economic downturns and periods of financial instability, such as fluctuating interest rates and the Great Recession, Baby Boomers place high importance on financial security.
Many have focused on saving and investing for retirement, with social security benefits being a significant consideration. This contrasts with younger generations who might have different perspectives on financial planning due to their distinct socioeconomic experiences.
While Baby Boomers were not born into the age of technology like millennials and Gen Z, they've displayed adaptability. They have learned to integrate technology into their lives out of necessity and interest, moving from an era of rotary phones to smartphones and from mail correspondence to emails and social media.
The U.S. Census Bureau reports that the Baby Boom generation represents a large portion of the country's population. Their significant numbers and the influence they've had on the nation's social, economic, and political landscapes are undeniable. From challenging societal norms to adapting to the digital world, they have demonstrated resilience and adaptability.